BBUS 500 Quantitative Business Methods (2)
Reviews fundamental concepts of differential calculus, descriptive statistics
and probability theory, emphasizing applications most useful in modeling
business problems. Topics include differentiation and optimization, descriptive
statistics, measures of association, probability concepts, decision analysis
and discrete and continuous probability distributions. Concepts are illustrated
through case problems in business.
BBUS 501 Leadership, Team Process and Decision Making: A Workshop (4)
Examines factors associated with leader and team effectiveness using high- and
low-element exercises and lecture/discussion. Introduces management analysis
and decision-making using the case study method. Three-day off-campus retreat
followed by two Saturdays on campus.
BBUS 502 Strategic Management in High-Technology Firms (4)
Focuses on major top management decisions, emphasizing how competitive advantage is created and
maintained through planning and strategy. Using reading and cases, demonstrates
importance in technology industries of external environments (customers,
competitors, science and technology, laws), organizational phenomena
(structure, processes, decision making), and an international perspective.
Prerequisite: BBUS 501.
BBUS 503 Financial and Managerial Accounting (6)
Explores how accounting information is generated and used in planning, decision-making, performance
evaluation and reporting processes. Examines current problems relating to
revenue and expense recognition, and valuation of assets and liabilities. Other
topics include: product and service costing, activity-based costing, variance
analysis and performance evaluation.
BBUS 504 Managing Employee Motivation and Performance (2)
Examines the individual, group, and organizational factors that result in employee
motivation and performance. Topics include motivating employees via goal
setting, justice and human resource management systems (e.g., compensation
packages, performance appraisals). Prerequisite: BBUS 501.
BBUS 505 Inferential Statistics and Applied Regression (4)
Examines the theory and methods of statistical inference, emphasizing those
applications most useful in modeling business problems. Topics include sampling
theory, estimation, hypothesis testing, experimental design, analysis of
variance and multiple regression. Concepts are illustrated through case
problems in marketing, operations, finance, organizational behavior and public
policy.
BBUS 506 Economics for Business Leaders (4)
Considers some of the most important economic aspects of a business enterprise
including demand and cost analysis, pricing strategy (including auctions), and
the economics of information. Highlights the usefulness of game theory.
BBUS 507 Leading and Managing Change (2)
Examines factors that enhance or impede leadership effectiveness and the process of effectively
managing change. Topics include the use of leadership power and influence
strategies, developing and managing organizational culture, and the individual
and organizational factors that reduce the effectiveness of change management.
Prerequisite: BBUS 504.
BBUS 508 Financial Management (4)
Provides an introduction to investment and financing decisions and the models used to
make those decisions. Topics include: time value of money, capital budgeting,
portfolio theory and diversification, risk and return, capital structure, and
dividend policy. Prerequisites: BBUS 503, 504, 505.
BBUS 509 Marketing Management (4)
Facilitates the development of a customer orientation and explores the use of the marketing
mix of product, price, place and promotion to create, communicate and deliver
value to targeted customer segments. Explains how marketing strategy is
developed, implemented, and controlled in high-technology marketplaces.
Prerequisite: BBUS 506.
BBUS 510 Enterprise IT Management (4)
Focuses on critical issues for aligning information technology resources with the
enterprise. Demonstrates the role of company mission and objectives on
decisions regarding project approval and implementation. Topics include:
project due diligence; technology process management; technology agility;
enterprise system implementation, legal and ethical aspects, and contemporary
issues.
BBUS 511 Electronic Commerce (5)
Focuses on defining technologically mediated business models that enable firms to buy
and sell more effectively. Illustrates how technology can enhance the entire
experience surrounding the firm's offering, from selection and ordering to
receiving and service. Includes customer relationship management, selling-chain
management, e-supply chain management, and decision support systems. Elective.
BBUS 521 New Product Marketing (6)
Addresses market entry strategies, innovation diffusion, estimating market potential,
segmenting markets, and designing optimal products and services. Employs
lectures, cases, services project, and computer simulation to understand
successful innovations. Prerequisites: BBUS 505, 509.
BBUS 522 Operations Management (4)
Examines routine processes that deliver value to customers. Demonstrates role of market
segment choice and customer priorities in decisions about operating system
design. Topics include operations strategy, process design, process metrics,
supply chain management, lean production and service, quality management,
process improvement, reengineering. Prerequisites: BBUS 505, 506, 508, 509.
BBUS 523 Financial Strategy and Value Creation (2)
Explores the connection between financial strategy and value creation. Focuses on
analysis of strategic interaction of the firm with its stakeholders using real
options, advanced capital budgeting, and other tools. Value creation/destruction consequences of financial decisions are emphasized.
Prerequisites: BBUS 503, 505, 506, 508.
BBUS 524 Project Management (4)
Addresses issues relevant to planning and managing unique endeavors such as product
development, process improvement, implementing information systems, and
creating new ventures. Fosters the development of critical thinking, leadership
skills, and the ability to use tools and concepts for effectively planning and
delivering project results. Prerequisites: BBUS 505, 508. 509.
BBUS 525 Technology and Innovation Management (4)
Provides a general manager's perspective on the management of innovation. Focuses on
conceptual frameworks and analytical tools for managing innovation throughout
the firm. Topics include the nature of innovation, how organizational and
technical capabilities affect innovation, product/process development systems,
and technology implementation.
BBUS 526 Organizational Theory and Knowledge Management (4)
Explores intangible assets and "meso" issues that underpin
organizational effectiveness. Topics include organizational phenomena
(cultures, structures, routines, capabilities, life cycles), intellectual
capital, and knowledge management (creating, maintaining, and diffusing
knowledge). Projects require application of best practices to personally
relevant situations. Prerequisites: BBUS 502, 504, 506, 522, 524.
BBUS 527 Global Business (2)
Synthesizes and extends perspective on global business environment. Demonstrates how
choices related to organization and strategy (such as outsourcing and
diversification) require an understanding of trade theory and policy,
differences in national cultures, and international institutions. Prerequisites:
BBUS 506, 507, 508, 509, 522.
BBUS 528 Legal Issues in the Technology Oriented Business (2)
Synthesizes and extends perspective on global business environment. Demonstrates how
choices related to organization and strategy (such as outsourcing and
diversification) require an understanding of trade theory and policy,
differences in national cultures, and international institutions.
Prerequisites: BBUS 506, 507, 508, 509, 522.
BBUS 531 Integrated Business Practicum (4)
Focuses on providing immersive real-life experiences that require application of
fundamental business principles. Students in the "new venture" build
a business plan and make a trial presentation to practitioners at the quarter's
end. Students in the "live case" consulting track meet
pre-established, agreed-upon goals, track/generate action items by functional
area, integrate those items, and create an implementation plan with feedback
and assessment loops. Prerequisite: BBUS 521.
BBUS 550 Global Commercialization of Sustainable Technologies (4)
Students work on faculty-supervised interdisciplinary teams (with students from
business, sciences/engineering, and public policy) to develop business plans
for commercializing environmentally friendly technologies around the world. The
projects involve collaborating with EPA's Environmental
Technology Commercialization Center, with Battelle Labs, and with Puget Sound businesses. Elective.
BBUS 600 Independent Study or Research (1-5, max. 15)
Independent study or research on business topics conducted under the direction
of one or more instructors. Offered: AWSpS. Elective.