B BUS 201 Introduction to Business (5) I&S Burton
Provides
an overview of the entire business function. Topics may include
entrepreneurship, leadership, marketing management, financial
management, and technology and innovation. Offered: AWSp.
B BUS 210 Principles of Financial Accounting (5)
Preparation
and use of accounting reports with primary focus on uses of accounting
for external reporting. Understand financial statements and prepare
statements that accurately present to external entities corporate
financial position, operating results, cash flows, and financial
strength.
B BUS 211 Principles of Managerial Accounting (5)
Uses
accounting information for business planning and control purposes.
Focuses on internal use of accounting information and topics include
cost behavior, product costing, budgeting, performance management, and
responsibility accounting. Proficiency in identifying relevant
information from operational and strategic decisions. Prerequisite: B
BUS 210.
B BUS 300 Management of Organizations (4)
An
introduction to management from a macro perspective. Includes leading
management theories, recent case studies of world-class organizations,
new research finding, and presentations by leading business executives.
Co-requisite: B BSKL 300.
B BUS 305 Managerial Communication (4)
Focuses
on the importance of written and oral communication for managerial
success. Involves hands-on individual and group experience in preparing
business documents and delivering business presentations. Co-requisite:
B BSKL 305.
B BUS 310 Managerial Economics (5)
Applies
economic principles and quantitative methods to improve managerial
decision making. Topics covered include: demand analysis, cost
analysis, forecasting, asset valuation, information economics,
government regulation of business.
B BUS 320 Introduction to Marketing Management (5)
Focuses
on designing tools, concepts, and strategies for problem solving in
marketing management. Prerequisite: minimum grade of 1.7 in B BUS 310.
Instructor Course Description:
Yuanfang Lin
B BUS 330 Information Management and Analysis (5)
Study
of the methods of gathering, structuring, analyzing and applying
information in business organizations. A survey of the changes in
organizations resulting from new knowledge technologies provides a
framework for intensive study of a variety of tools used to gather,
structure, analyze or apply information. Offered: AWSpS.
Instructor Course Description:
Alan Leong
B BUS 340 Operations and Project Management (5)
Examines
service and manufacturing processes that deliver value to customers,
introduces concepts and tools for critical analysis, emphasizes
operating priorities (quality, cost, delivery, flexibility, social
responsibility) an the underlying factors that support them.
Prerequisite: minimum grade of 1.7 in B BUS 310.
B BUS 350 Business Finance (5)
Focuses
on understanding the sources, uses, costs, and control of funds in
business organizations. Issues include the internal management of
working capital, sources of capital, financing new ventures, capital
budgeting, and financing the growth of businesses. Prerequisite:
minimum grade of 1.7 in B BUS 310.
Instructor Course Description:
Kenneth O Davis
Ufuk Ince
B BUS 401 Work Motivation and Performance (5)
Provides
students with an understanding of the factors influencing individual
motivation and performance in work environments. Includes employee
attitudes and personality, goal setting and reward systems,
communications, power, and conflict management, job design, and
organizational culture and change.
B BUS 402 Managing Work Teams (5)
Provides
students with an understanding of the factors influencing team
effectiveness in work environments. Includes team process, decision
making, conflict resolution, team creativity, external dynamics, and
emerging issues in managing teams.
B BUS 421 Consumer Marketing (5)
Examines
the process by which consumer goods and services are brought to the
market. Analyzing existing markets to identify problems and
opportunities, developing and modifying products, establishing and
managing distribution, setting prices and undertaking promotional
efforts, especially advertising. Emphasizes mass marketing and end
users. Prerequisite: minimum grade of 1.7 in B BUS 320.
B BUS 423 Marketing Research (5)
Focuses
on the major methodologies of marketing research. Deals with the entire
research process, from problem definition, research design,
questionnaire construction, and sample selection to data collection and
analysis. Introduction to various standard and state-of-the-art data
analyses techniques and software packages. Prerequisite: minimum grade
of 1.7 in B BUS 320.
Instructor Course Description:
Yuanfang Lin
B BUS 424 Marketing Research Practicum (5)
Students
work with a client organization, designing, conducting, and reporting
the results of a market-research project. Provides hands-on experience
with all aspects of the marketing research process. Emphasizes
practical issues and challenges in problem definition, research design,
data collection, and reporting. Prerequisite: minimum grade of 1.7 in B
BUS 423.
B BUS 425 Industrial Marketing Management (5)
Focuses
on the business-to-business marketing relationship. Specific topics
covered include organizational buyer behavior, market analysis and
targeting, development of the comprehensive marketing program, and
building and maintaining strong relationships. Prerequisite: minimum
grade of 1.7 in B BUS 320.
B BUS 429 Special Topics in Marketing (5, max. 20)
Topics
of current interest to faculty and students. Offered when allowed by
faculty availability and sufficient student interest. Prerequisite:
minimum grade of 1.7 in B BUS 320.
Instructor Course Description:
James Reinnoldt
B BUS 431 Electronic Marketing (5)
Critically
analyze new marketing models; study how firms can effectively leverage
new technology and maximize long-term profits. Includes: web marketing
strategy, e-commerce issues, channel issues, pricing models,
advertising and promotion models and business plans. Prerequisite:
minimum grade of 1.7 in B BUS 320.
B BUS 438 Marketing Management Laboratory (5)
Capstone
marketing course. Covers the development and implementation of tactical
as well as the strategic aspects of marketing decisions. Integrates
marketing concepts from other marketing classes to formulate coherent
marketing decisions. Topics include multi-product, multi-market
businesses, and challenges inherent in developing and implementing
marketing decisions in a complex environment. Analysis of markets,
businesses and competitive situations in order to make sound decisions.
Prerequisite: minimum grade of 1.7 in B BUS 320; any one of the
following with a minimum grade of 1.7: B BUS 421, B BUS 423, B BUS 424,
B BUS 425, B BUS 429, or B BUS 431.
Instructor Course Description:
P. V. Balakrishnan
B BUS 441 Business Project Management (5)
In-depth
coverage of skills that prepare students for rules as business project
leaders and team members. Topics include project selection, risk,
definition, stakeholder analysis, communication plans, scheduling,
software, resource allocation, monitoring, post-project assessment.
Emphasis on critical thinking and analysis. Prerequisite: minimum grade
of 1.7 in B BUS 320; minimum grade of 1.7 in B BUS 340; minimum grade
of 1.7 in B BUS 350.
B BUS 444 Product Development Laboratory (5)
Technology
project and product development within the dynamic of time-pressured
competition. Systematically improve products to beat competition and
win the customer. Topics include benchmarking, competitive
intelligence, and managing small group product development.
B BUS 451 Financial Policy and Planning (5)
Emphasizes
major current theories and practices in the field of financial
management. Topics include financial ratio analysis; break-even
analysis; cash, marketable securities, inventory, and accounts
receivable management models; dividend policy; short-term and long-term
financing decisions; and international finance. Prerequisite: minimum
grade of 1.7 in B BUS 350.
B BUS 452 Case Studies in Financial Analysis (5)
Case
problems in corporate financial management. Includes cases on
management of current assets, obtaining short-term loans, raising
long-term capital, capital budgeting and dividend policy. Stresses the
management viewpoint. Prerequisite: minimum grade of 1.7 in B BUS 350;
minimum grade of 1.7 in B BUS 451.
B BUS 453 Financial Institutions and Markets (5)
Role
of banks and non-bank financial institutions in the financial system;
asset choices of banks and non-bank financial institutions; problems in
the management of financial institutions with emphasis on commercial
banks. Prerequisite: minimum grade of 1.7 in B BUS 350.
B BUS 454 Investments (5)
Introduction
to the nature, problems, and process of evaluating particular
securities and portfolio construction and administration. Special
attention is directed to the risk and rate of return aspects of
particular securities portfolios; and total wealth. Prerequisite:
minimum grade of 1.7 in B BUS 350.
B BUS 455 Futures and Options (5)
Introduction
to the field of derivative securities, focusing in particular on
futures, forwards, and options. Pays special attention to the use of
derivative securities in the management of risk and the general
principles underlying the pricing of derivative securities.
Prerequisite: minimum grade of 1.7 in B BUS 454.
B BUS 459 Special Topic in Finance (5)
Study
and research topics of current concern to faculty and to students
pursuing the finance concentration. Prerequisite: minimum grade of 1.7
in B BUS 350.
B BUS 461 Business, Government, and Society (5)
Covers
capitalism and its critics; corporate social responsibility and
business ethics; government and politics; regulation business;
stakeholders and interest groups; the role of technology and the future
of business. Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL
300; minimum grade of 1.7 in B BUS 310.
B BUS 462 Negotiations and Conflict Management (5)
Explores
creative, integrative approaches to conflict resolution. Bargaining
games, role-plays, cases, issues in conflict management, interpersonal
influence processes, ethical implications of bargaining problems and
personal negotiating styles. Prerequisite: minimum grade of 1.7 in B
BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS 320.
B BUS 464 New Product Marketing (5)
Focuses
on the process of New Product Marketing. Examines the contemporary
practices of market development as it complements new product
development. Emphasis given to understanding customer value, its
measurement and relationship to new product design. Practical exposure
through focused homework, student projects, and case studies.
Prerequisite: minimum grade of 1.7 in B BUS 320.
B BUS 465 Applied Financial Accounting (5)
Emphasizes
what analysts and managers need to know about the issues and procedures
involved in the preparation of the financial statement, rather than on
the actual preparation of the statements. Prepares students for
professional certification as management accountants or financial
analysts. Prerequisite: minimum grade of 1.7 in B BUS 350.
B BUS 466 Applied Managerial Accounting (5)
Examines
the principles of management accounting and the tools and techniques
used to prepare and disseminate management accounting reports. Prepares
students for professional certification as management accountants or
financial analysts. Prerequisite: minimum grade of 1.7 in B BUS 350.
B BUS 470 Business Policy and Strategic Management (5)
Capstone
course. Focuses on identification, analysis and resolution of
managerial problems; creation and implementation of management policies
in business organizations; and revision of policies over time.
Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum
grade of 1.7 in B BUS 320; minimum grade of 1.7 in B BUS 340; minimum
grade of 1.7 in B BUS 350.
B BUS 471 Entrepreneurial Management (5)
Focuses
on the processes of entrepreneurship within an organization, including
how to create products and services which add value to consumers, how
to start and nurture a new business venture, and how to develop and
sustain innovation within existing organizations. Prerequisite: minimum
grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in B BUS
320; minimum grade of 1.7 in B BUS 340; minimum grade of 1.7 in B BUS
350.
B BUS 472 Managing Employees (5)
Focuses
on how companies are succeeding through innovative human-resource
practices and on the steps that managers can take to overcome barriers
to change in order to meet the challenges of today and the future.
Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300.
B BUS 473 Leadership and Decision Making (5)
The
manager is seen as a business leader and decision-maker. Covers various
individual and group-level decision-making models. Prerequisite:
minimum grade of 1.7 in B BUS 300; B BSKL 300.
B BUS 475 Management Innovation (5)
Examines
topics such as the nature of innovation, technology strategy,
organizational and technical capabilities, and new product development
processes. Course requirements typically include readings, case
analyses, classroom discussion, and research project(s). Open to
Business or CSS students having senior status.
B BUS 476 New Technology and Future Markets (5)
Examines
the business dynamics of technological revolutions. The primary
objective is to help managers critically analyze the potential impacts
of upcoming "leading edge" technologies on their industry sector.
Students engage in forecasting a high technology sector. Prerequisite:
minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in
B BUS 320; minimum grade of 1.7 in B BUS 350.
Instructor Course Description:
Alan Leong
B BUS 477 Human Resource Management (5)
Provides
an introduction to the strategic role of the Human Resource function
within modern organizations. Examines HR management practices
associated with individual and organizational effectiveness, employee
satisfaction and motivation; develops an understanding of how general
managers can apply these concepts in dealing with their employees.
Prerequisite: minimum grade of 1.7 in B BUS 300; B BSKL 300.
B BUS 479 Special Topics in Management (5, max. 20)
Topics
of current interest to faculty and students. Offered when allowed by
faculty availability and sufficient student interest. Prerequisite:
minimum grade of 1.7 in B BUS 300; B BSKL 300.
Instructor Course Description:
Alan Leong
B BUS 480 Global Environment of Business (5)
Focuses
on the major changes and issues facing businesses and managers
operating in an increasingly global environment. Emphasizes topics such
as trade policy, accelerating advances in technology, the changing
nature of the work force, and societal expectations of business.
Problems and issues from the perspective of directing the entire
business enterprise. Prerequisite: minimum grade of 1.7 in B BUS 300; B
BSKL 300; minimum grade of 1.7 in B BUS 320; minimum grade of 1.7 in B
BUS 340; minimum grade of 1.7 in B BUS 350.
Instructor Course Description:
James Reinnoldt
B BUS 489 Digital Business Lab (5) Krishnamurthy, Leong
MIS
concentration capstone. Provides a broad understanding of the impact of
information technology on the corporation. Uses various learning tools
such as case studies, portfolios, site visits, visiting speakers, and
term papers. Prerequisite: minimum grade of 1.7 in B BUS 330; B BSKL
300; minimum grade of 1.7 in CSS 341; minimum grade of 1.7 in CSS 360.
B BUS 490 Special Topics in Business (5, max. 20)
Topics
of current interest to faculty and students. Offered when allowed by
faculty availability and sufficient student interest. Prerequisite:
minimum grade of 1.7 in B BUS 300; B BSKL 300; minimum grade of 1.7 in
B BUS 310.
Instructor Course Description:
James Reinnoldt
Tammie Reid
Ufuk Ince
B BUS 496 Organizational Diagnosis and Consulting (5-, max. 10) Kelley
Introduction
to the field of consulting: blends theory, concepts and applications to
particular client-driven field problems; enhances skills in critical
thinking, financial analysis, problem solving, client management,
research methods, teamwork, and communication. Two consecutive quarters
required for grade. Prerequisite: minimum grade of 1.7 in B BUS 300; B
BSKL 300; minimum grade of 1.7 in B BUS 310; minimum grade of 1.7 in B
BUS 320; minimum grade of 1.7 in B BUS 340; minimum grade of 1.7 in B
BUS 350. Offered: Sp.
B BUS 497 Guided Internship (1-10, max. 10)
A significant research project planned and carried out by the student under the direction of one or more faculty.
B BUS 498 Directed Readings (3-5, max. 15)
A significant research project planned and carried out by the student under the direction of two or more faculty.
B BUS 499 Undergraduate Research (1-5, max. 15)
Individual advanced research on topics related to business issues and conducted under the direction of one or more instructors.
B BUS 500 Quantitative Business Methods (2) Nye
Reviews
fundamental concepts of differential calculus, descriptive statistics
and probability theory, emphasizing applications most useful in
modeling business problems. Topics include differentiation and
optimization, descriptive statistics, measures of association,
probability concepts, decision analysis and discrete and continuous
probability distributions. Concepts are illustrated through case
problems in business. Credit no credit only. Offered: S.
B BUS 501 Leadership, Team Process and Decision Making: A Workshop (4) Freytag, Nye
Examines
factors associated with leader and team effectiveness using high- and
low-element exercises and lecture/discussion. Introduces management
analysis and decision-making using the case study method. Three-day
off-campus retreat followed by two Saturdays on campus. Credit no
credit only. Offered: A.
B BUS 502 Strategic Management in High-Technology Firms (4) Laverty
Focuses
on major top management decisions, emphasizing how competitive
advantage is created and maintained through planning and strategy.
Using reading and cases, demonstrates importance in technology
industries of external environments (customers, competitors, science
and technology, laws), organizational phenomena (structure, processes,
decision making), and an international perspective. Prerequisite: B BUS
501. Offered: A.
B BUS 503 Financial and Managerial Accounting (6) Shakar
Explores
how accounting information is generated and used in planning,
decision-making, performance evaluation and reporting processes.
Examines current problems relating to revenue and expense recognition,
and valuation of assets and liabilities. Other topics include: product
and service costing, activity-based costing, variance analysis and
performance evaluation. Offered: A.
B BUS 504 Managing Employee Motivation and Performance (2) Burton
Examines
the individual, group, and organizational factors that result in
employee motivation and performance. Topics include motivating
employees via goal setting, justice and human resource management
systems (e.g., compensation packages, performance appraisals).
Prerequisite: B BUS 501. Offered: W.
B BUS 505 Inferential Statistics and Applied Regression (4) Nye
Examines
the theory and methods of statistical inference, emphasizing those
applications most useful in modeling business problems. Topics include
sampling theory, estimation, hypothesis testing, experimental design,
analysis of variance and multiple regression. Concepts are illustrated
through case problems in marketing, operations, finance, organizational
behavior and public policy. Offered: W.
B BUS 506 Economics for Business Leaders (4) Holland
Considers
some of the most important economic aspects of a business enterprise
including demand and cost analysis, pricing strategy (including
auctions), and the economics of information. Highlights the usefulness
of game theory. Offered: W.
B BUS 507 Leading and Managing Change (2) Burton
Examines
factors that enhance or impede leadership effectiveness and the process
of effectively managing change. Topics include the use of leadership
power and influence strategies, developing and managing organizational
culture, and the individual and organizational factors that reduce the
effectiveness of change management. Prerequisite: B BUS 504. Offered:
Sp.
Instructor Course Description:
Vandra Lee Huber
B BUS 508 Financial Management (4) Miller
Provides
an introduction to investment and financing decisions and the models
used to make those decisions. Topics include: time value of money,
capital budgeting, portfolio theory and diversification, risk and
return, capital structure, and dividend policy. Prerequisite: B BUS
503; B BUS 504; B BUS 505. Offered: Sp.
B BUS 509 Marketing Management (4) Krishnamurthy
Facilitates
the development of a customer orientation and explores the use of the
marketing mix of product, price, place and promotion to create,
communicate and deliver value to targeted customer segments. Explains
how marketing strategy is developed, implemented, and controlled in
high-technology marketplaces. Prerequisite: B BUS 506. Offered: Sp.
B BUS 510 Enterprise IT Management (4) Leong
Focuses
on critical issues for aligning information technology resources with
the enterprise. Demonstrates the role of company mission and objectives
on decisions regarding project approval and implementation. Topics
include: project due diligence; technology process management;
technology agility; enterprise system implementation, legal and ethical
aspects, and contemporary issues. Offered: S.
B BUS 511 Electronic Commerce (4)
Studies
how Internet and Web technologies affect the ability of corporations to
create new business models. Topics include managing customer relations,
online auction markets, online retailing and content markets.
B BUS 521 New Product Marketing (6) Balakrishnan
Addresses
market entry strategies, innovation diffusion, estimating market
potential, segmenting markets, and designing optimal products and
services. Employs lectures, cases, services project, and computer
simulation to understand successful innovations. Prerequisite: B BUS
505; B BUS 509. Offered: A.
B BUS 522 Operations Management (4) Leong
Examines
routine processes that deliver value to customers. Demonstrates role of
market segment choice and customer priorities in decisions about
operating system design. Topics include operations strategy, process
design, process metrics, supply chain management, lean production and
service, quality management, process improvement, reengineering.
Prerequisite: B BUS 505; B BUS 506; B BUS 508, B BUS 509. Offered: A.
B BUS 523 Financial Strategy and Value Creation (2) Ince
Explores
the connection between financial strategy and value creation. Focuses
on analysis of strategic interaction of the firm with its stakeholders
using real options, advanced capital budgeting, and other tools. Value
creation/destruction consequences of financial decisions are
emphasized. Prerequisite: B BUS 503; B BUS 505; B BUS 506; B BUS 508.
Offered: A.
B BUS 524 Project Management (4) Brown
Addresses
issues relevant to planning and managing unique endeavors such as
product development, process improvement, implementing information
systems, and creating new ventures. Fosters the development of critical
thinking, leadership skills, and the ability to use tools and concepts
for effectively planning and delivering project results. Prerequisite:
B BUS 505, B BUS 508. B BUS 509. Offered: W.
B BUS 525 Technology and Innovation Management (4) Collins
Provides
a general manager's perspective on the management of innovation.
Focuses on conceptual frameworks and analytical tools for managing
innovation throughout the firm. Topics include the nature of
innovation, how organizational and technical capabilities affect
innovation, product/process development systems, and technology
implementation. Offered: W.
B BUS 526 Organizational Theory and Knowledge Management (4) Huber
Explores
intangible assets and "meso" issues that underpin organizational
effectiveness. Topics include organizational phenomena (cultures,
structures, routines, capabilities, life cycles), intellectual capital,
and knowledge management (creating, maintaining, and diffusing
knowledge). Projects require application of best practices to
personally relevant situations. Prerequisite: B BUS 502; B BUS 504; B
BUS 506; B BUS 522; B BUS 524. Offered: Sp.
B BUS 527 Global Business (2) Laverty
Synthesizes
and extends perspective on global business environment. Demonstrates
how choices related to organization and strategy (such as outsourcing
and diversification) require an understanding of trade theory and
policy, differences in national cultures, and international
institutions. Prerequisite: B BUS 506, B BUS 507, B BUS 508, B BUS 509,
B BUS 522. Offered: Sp.
B BUS 531 Integrated Business Practicum - 1 (2) Duzan, Kelley
Focuses
on providing immersive real-life experiences that require application
of fundamental business principles. Students in the "new venture" track
make a trial presentation to practitioners at the quarter's end.
Students in the "live case" track meet pre-established and agreed-upon
goals. Prerequisite: B BUS 521. Offered: W.
B BUS 532 Integrated Business Practicum - 1 (2) Duzan, Kelley
Part
two builds on previous work. Students in the "new venture" track
prepare final presentation. Students in the "live cases" track generate
action items by functional area, integrate those items, and create an
implementation plan with feedback and assessment loops. Prerequisite: B
BUS 531. Offered: Sp.
B BUS 550 Global Commercialization of Sustainable Technologies (4)
Students
work on faculty-supervised interdisciplinary teams (with students from
business, sciences/engineering, and public policy) to develop business
plans for commercializing environmentally friendly technologies around
the world. The projects involve collaborating with EPA's Environmental
Technology Commercialization Center, with Battelle Labs, and with Puget
Sound businesses.
B BUS 551 Investment Management and Practice (4) Tilden
Examines
various types of investment securities and derivatives, the mechanics
of security markets, the relationship between risk and return, and the
distinction between fundamental and technical analysis. Offered: S.
B BUS 552 Customer Satisfaction Models (5) Balakrishnan
Examines
the role of customer satisfaction in a market economy; how information
on customer satisfaction can be used to understand the economy, to help
investment decisions, and to improve business management. Theoretical
objectives include broadening the pre-purchase and post-purchase
decision-making focus into the consumption and post-consumption areas.
Offered: S.
B BUS 600 Independent Study or Research (1-5, max. 15)
Independent study or research on business topics conducted under the direction of one or more instructors. Offered: AWSpS.
