The Marketing concentration focuses on developing coordinated programs to successfully manage a company's relationship with its target customers in order to meet its strategic goals in a competitive environment. Students concentrating in marketing obtain a solid foundation in the basic disciplines essential for understanding consumer and organizational buying patterns. They also acquire practical experience in the application of these concepts and methods via hands-on courses and a capstone course. Many students who concentrate in marketing go on to work in brand management, sales, marketing research and consulting, and entrepreneurial ventures.
Requirements
Twenty credits in 400-level marketing courses are required for the Marketing Concentration, including two required courses and two elective courses (five credits each).
Prerequisites
All students in the Bachelors Degree Program start out in the introductory marketing course, BBUS 320 - Introduction to Marketing Management. This course is a prerequisite to all other Marketing courses in the program.
Required Courses
- BBUS 423 - Marketing Research
- BBUS 438 - Marketing Management Laboratory
Elective Courses
Minimum of two required.
- BBUS 421 - Consumer Marketing
- BBUS 429 - Special Topics in Marketing
- BBUS 431 - Electronic Marketing
- BBUS 461 - Business, Government, and Society
- BBUS 462 - Negotiations & Conflict Management
- BBUS 464 - New Product Marketing
- BBUS 471 - Entrepreneurial Management
- BBUS 476 - New Technology & Future Markets
- BBUS 490 - Special Topics (check quarterly time schedule for concentration approval)
- BBUS 496 - Organizational Diagnosis & Consulting (maximum of five credits for concentration if approved in advance by Marketing faculty)
Marketing Faculty
Sundar Balakrishnan, Associate Professor
Ph.D., University of Pennsylvania, The Wharton School
Sandeep Krishnamurthy, Associate Professor
Ph.D., University of Arizona
Pete Nye, Associate Professor
Ph.D., Duke University